Over the last five years there has been a growing interest in what has been termed the ‘Foundation Economy’, which was defined by the Centre for Research on Social and Cultural Change (CRESC) as: ‘…very large, mostly unglamorous, rather heterogeneous, and… distributed across the country. It is an economy that meets everyday needs by providing taken-for-granted services and goods…’ (Bentham et. al., 2013). CRESC argued that it is important to focus attention on the Foundation